I've heard Doctorow interviewed on radio and I could hear his voice and intonations while reading this. (Incidentally, he did read the audiobook version, so you can hear his voice too.) If the title offends you, I would recommend that you pass on the book, as the author adjusts a LOT of words in similar fashion. He admits that it was a complaint of his which got a lot of attention that solidified his use of “enshittification” since it seemed to amuse people and attract attention. I feel that he overuses the conceit, but it serves its purpose. Doctorow uses the metaphor of a disease to structure the book. We read about the Natural History, the Pathology, the Epidemiology, and finally the Cure. It divides up his arguments neatly.
I couldn't help but think about Goodreads in relation to Doctorow's observations. He talks about members of Facebook feeling unable to abandon the platform because they don't want to lose the friend group that they have established there. There are other options, but it's impossible to get all your friends to change with you to the same new service because they also feel connected to their friends. I have witnessed this firsthand as I belong to a GR group debating the options to GR. Many members of this group would move, except they mourn the loss of reading friends. I'm in that camp.
Also as described by the author, Goodreads has become big enough to be able to ignore its members. Its algorithm is unfathomable, serving up less of what I want to see, indeed what I have asked to see (my Top Friends), and flaunting more obscure members of my friend list. We all know that GR is owned by Am@zon, which Doctorow does discuss. If we are having to spend more time on GR to find the people we prefer to interact with, we are exposed to more advertising and increase the likelihood of our spending money on their service. (If only they knew that I work diligently to avoid using it! I am willing to pay more and wait longer to order through my local independent bookstore. This book only reinforces my determination.) If it is any comfort to reviewers, GR is almost certainly abusing advertisers too.
I was grateful for the final section (the Cure) which offered a bit of hope. Ironically, the current administration in the US may estrange their trading partners enough that they will no longer even attempt to get along with the Americans and will pursue tech companies with legislation and punishing fines. It's already beginning and I wish them Godspeed.
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